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Challenges & opportunities of big brands SEO with Grégory Dominé
Welcome to episode 213 of the In Search SEO podcast.
Join us for an in-depth exploration of enterprise SEO with Grégory Dominé, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Grégory shares insights on the pros and cons of platform stacks versus fragmented stacks and how to measure success and scalability in a complex SEO environment. Learn about preparing for generative search and building the future of beauty SEO.
Topics Covered:
• SEO challenges for big brands
• Managing SEO for millions of pages
• Platform stacks vs. fragmented stacks
• Measuring success and scalability
• Preparing for generative search
• Future of beauty SEO
UA-cam Playlist: ua-cam.com/play/PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De.html
• In Search SEO Podcast
Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/
Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe
iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
#BigBrandSEO #EnterpriseSEO #DigitalMarketing #GregoryDomine #LOreal #SEOChallenges
• What is Similarweb?
Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world - so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises.
Want to find out how Similarweb can help you grow smarter? Learn more: insights.similarweb.com/3B4s4LA
• About our business solutions
- Similarweb Digital Research Intelligence - unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: insights.similarweb.com/3B4izvy
- Similarweb Digital Marketing Intelligence - drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: insights.similarweb.com/3R6fwc9
- Similarweb Sales Intelligence - sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: insights.similarweb.com/3q2ziJI
- Similarweb Shopper Intelligence - discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: insights.similarweb.com/3cAWdIN
- Similarweb Investor Intelligence - make better investment decisions, with the best digital alternative data available: insights.similarweb.com/3RmJyYM
• Follow us on social
LinkedIn - www.linkedin.com/company/similarweb
Facebook - Similarweb
Twitter - SimilarWeb
Instagram - similarwebinsights
• Subscribe to this channel - ua-cam.com/users/SimilarWeb
Переглядів: 51

Відео

Introducing Similarweb's new Site Audit tool
Переглядів 6812 годин тому
Streamline your Technical SEO with Similarweb's new Site Audit Tool. Quickly address website issues and generate comprehensive reports to share with stakeholders, showcasing the importance of your work. Integrate your Google Analytics, Google Search Console, or additional sources effortlessly. Our tool supports up to 10 million pages in a single audit without crashing your PC. Schedule crawls t...
A New Sidebar and Even Better Data
Переглядів 1,4 тис.12 годин тому
Discover the new Similarweb platform look! We've revamped our platform with expanded domain coverage to 30 million websites and a fresh, user-friendly sidebar. Explore our enhanced website research, market research, app research, and search intelligence sections. Easily analyze website traffic, uncover market insights, track app performance, and dominate SEO & PPC. Learn how to find new growth ...
What to include in your content briefs to make them SEO friendly with Rejoice Ojiaku
Переглядів 89День тому
Welcome to episode 212 of the In Search SEO podcast. Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization. Learn how to structure content briefs, the i...
Gen Z Online: Trends, Habits & Behaviors [Webinar]
Переглядів 27914 днів тому
Are the younger generations a bit of an enigma to you? It’s likely Gen Z makes up a sizable (and growing!) proportion of your target audience, so it’s time to learn what makes them tick. We’ve partnered with Meltwater to co-host a webinar 'Gen Z Online: Trends, Habits, & Behaviours' to help you get up close and personal with Gen Z in 2024. #genztrends #genzmarketing #digitaltrends2024 #genzwebi...
5 key things to include in your SEO reports with Tamara Novitović
Переглядів 13721 день тому
Welcome to episode 211 of the In Search SEO podcast. Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy. UA-cam Playlist: ua-cam.com/pla...
Similarweb Monthly Product Update - June 2024
Переглядів 25921 день тому
www.similarweb.com/blog/updates/product-updates/june-2024/ The summer months don't bring any slowdown in new Similarweb features and improvements. That's because we're relentless in helping our customers get more and more value from our unique Digital Data. So here's the latest in our series of monthly videos aimed at highlighting the latest and greatest releases across our platform. In this mo...
How to categorize (cluster) keywords with the use of ChatGPT with Christopher Hofman
Переглядів 6628 днів тому
Welcome to episode 210 of the In Search SEO podcast. From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and their results). UA-cam Playlist: ua-cam.com/play/PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De.html • In Search SEO Podcast Similarweb Blog: similarweb.c...
Pet Supply Trends: What Are This Year’s Must-Have Products for Dogs and Cats?
Переглядів 3928 днів тому
Consumer demand for pet supply products has increased significantly year-over-year throughout the last 12 months. How do dog supplies compare with those of cats? How are dog owners pawsitively improving their pets' health? And what luxurious treats are cats purring for? Find out all this and more in the latest episode of 'What the Trend?' And if you're interested in more insights from the world...
Introducing Demand Analysis
Переглядів 234Місяць тому
www.similarweb.com/blog/updates/product-updates/introducing-demand-analysis/ Similarweb's Demand Analysis empowers you with actionable data to understand macro & micro trends in near real-time. Go beyond surveys & social listening: Capture the complete customer journey, from search to clicks. Uncover hidden trends missed by traditional methods. Quantify demand to validate your findings & identi...
How SEO and PPC can work together to achieve business growth
Переглядів 163Місяць тому
Welcome to episode 209 of the In Search SEO podcast. Welcome to episode 209 of the In Search SEO podcast, where we explore the synergy between SEO and PPC to drive effective business growth. In this episode, host David Bain chats with Cathryn Stormont, a renowned Freelance SEO and PPC Consultant. Discover how combining SEO and PPC strategies can lead to better insights, more efficient resource ...
Similarweb Monthly Product Update - May 2024
Переглядів 157Місяць тому
0:00 Intro 0:04 Search 3.0 for Paid 0:25 Shopper Intelligence 0:46 Stock Intelligence www.similarweb.com/blog/updates/product-updates/may-2024/ We're always adding new features and improvements to Similarweb - helping our customers get even more value from our unique Digital Data. So here's the latest in our series of monthly videos aimed at highlighting what's new across our platform. Featured...
Integrated Media Company Enhances Sourcing, Due Diligence and Portfolio Management with Similarweb
Переглядів 60Місяць тому
Discover how Integrated Media Company (IMC), leverages Similarweb's robust data analytics to revolutionize its investment strategy. In this testimonial, IMC's experts detail how Similarweb has become an indispensable tool for assessing site health, traffic quality, and competitive positioning. By providing objective, comprehensive insights, Similarweb enhances IMC's sourcing, due diligence, and...
The Hershey Company Partners with Similarweb to Increase Digital Sales
Переглядів 2882 місяці тому
Discover how Hershey leverages Similarweb Digital Data to win their market. Thanks to comprehensive data sets, off-the-shelf analytics, and customized quarterly reporting, Hersey has been able to boost traffic by 15% to product pages on retailers sites with improved SEO targeting, improve budgeting based on high-demand marketing channels, and stay on the pulse of new customer preferences. #hers...
Mastering PR Strategies Across Regions: What Works and What Doesn't
Переглядів 562 місяці тому
Mastering PR Strategies Across Regions: What Works and What Doesn't
Are Veganism and Vegetarian Food Growing in Popularity? Here’s the Data - What the Trend
Переглядів 872 місяці тому
Are Veganism and Vegetarian Food Growing in Popularity? Here’s the Data - What the Trend
Do Try These at Home: 4 SEO and PPC Tips from Fast-Growing Brands [Webinar]
Переглядів 4862 місяці тому
Do Try These at Home: 4 SEO and PPC Tips from Fast-Growing Brands [Webinar]
Similarweb Monthly Product Update - April 2024
Переглядів 2342 місяці тому
Similarweb Monthly Product Update - April 2024
Content Creation Tips for Customer Attraction
Переглядів 1182 місяці тому
Content Creation Tips for Customer Attraction
Decoding End-to-End Query Term Weighting: Vital Insights for SEO with David Cousin
Переглядів 693 місяці тому
Decoding End-to-End Query Term Weighting: Vital Insights for SEO with David Cousin
Meet SAM: Your AI-Powered Sales Assistant By Similarweb
Переглядів 1,5 тис.3 місяці тому
Meet SAM: Your AI-Powered Sales Assistant By Similarweb
Agile Intelligence Unlocks the Digital World for its Clients with Similarweb Data
Переглядів 3013 місяці тому
Agile Intelligence Unlocks the Digital World for its Clients with Similarweb Data
Algorithm Penalty Recovery: 5 Essential Steps
Переглядів 603 місяці тому
Algorithm Penalty Recovery: 5 Essential Steps
Understanding Organic vs. SEO Strategies: Essential Insights Revealed
Переглядів 803 місяці тому
Understanding Organic vs. SEO Strategies: Essential Insights Revealed
27/03/2024 開催 サイトの課題を発見する方法
Переглядів 873 місяці тому
27/03/2024 開催 サイトの課題を発見する方法
Similarweb Monthly Product Update - March 2024
Переглядів 3713 місяці тому
Similarweb Monthly Product Update - March 2024
Unlocking Local SEO Success: Key Metrics Explained with Claire Carlile
Переглядів 934 місяці тому
Unlocking Local SEO Success: Key Metrics Explained with Claire Carlile
SEO vs. AI: Navigating the Future
Переглядів 1534 місяці тому
SEO vs. AI: Navigating the Future
A Data-Driven Approach to Marketing Benchmarking in 2024 [Webinar]
Переглядів 5064 місяці тому
A Data-Driven Approach to Marketing Benchmarking in 2024 [Webinar]
Leveraging Wikipedia for SEO Success: Insights with Josh Greene
Переглядів 654 місяці тому
Leveraging Wikipedia for SEO Success: Insights with Josh Greene

КОМЕНТАРІ

  • @sicario91
    @sicario91 3 дні тому

    Great explanation!

  • @brandonmccrae5472
    @brandonmccrae5472 5 днів тому

    Awesome!

  • @user-nw3rb2mm2c
    @user-nw3rb2mm2c 19 днів тому

    アーカイブコンテンツ視聴ですが、アンケート回答でスプレッドシートのダウンロードできましたら嬉しいです!ご検討お願いいたします。

  • @PupouVdx
    @PupouVdx 29 днів тому

    ສະບາຍດີ

  • @nathaliefussoie8608
    @nathaliefussoie8608 Місяць тому

    Doublez vos vidéos en français svp.

  • @ninethetwotailedfox
    @ninethetwotailedfox Місяць тому

    0:00 - 0:07 defined twitter really well

  • @RutaBulotaite
    @RutaBulotaite Місяць тому

    Ich kann kein Englisch,mir kann egal was erzählen hä? ......

  • @zainyounasofficial
    @zainyounasofficial Місяць тому

    I sm providing High quality guests posting websites for Backlinks. let me know is you need?

  • @zainyounasofficial
    @zainyounasofficial Місяць тому

    Good info.❤ I am providing High quality guests posting websites. Let me know is you need.

  • @Charlotte03849
    @Charlotte03849 Місяць тому

    😢

  • @YishaiDvash
    @YishaiDvash 2 місяці тому

    This is great!

  • @user-vu7zr9gr4w
    @user-vu7zr9gr4w 2 місяці тому

    Hi could you show the link to find the competitor website? Thanks.

  • @SalesKannodol
    @SalesKannodol 2 місяці тому

    No se consigue usar la web con el idioma español , me podeis ayudar ? mil gracias

  • @gogeorgebx8104
    @gogeorgebx8104 3 місяці тому

    Hola; está en campaña de contratación?

  • @HisStoryFact
    @HisStoryFact 3 місяці тому

    this video should get more views

  • @ricardor922
    @ricardor922 3 місяці тому

    🌟 'Promosm'

  • @vovopalpite
    @vovopalpite 4 місяці тому

    👀

  • @hollywoodin2023-jb1vg
    @hollywoodin2023-jb1vg 4 місяці тому

    How to earn money

  • @NasirPYAREBhai
    @NasirPYAREBhai 4 місяці тому

    UA-cam please support

  • @ResilienceRealm71
    @ResilienceRealm71 4 місяці тому

    What algorithms you apply and what are your data sources??often times the figures are far from accurate like my website had 461k sessions in january while similar web was showing only 13.5k monthly visitors

  • @SanjoSimon
    @SanjoSimon 4 місяці тому

    Hey team! What's happening at your end, website has been down for several months now?

  • @ThembaHlongwane-od6lf
    @ThembaHlongwane-od6lf 5 місяців тому

    I'm single so it's just a time to look somebody that look nice and sex edit, ❤💯👌🙋

  • @peopledrawing648
    @peopledrawing648 5 місяців тому

    Nice! Great topic. Thanks for sharing.

  • @tieronspear9606
    @tieronspear9606 5 місяців тому

    Great video.

  • @estymedia8613
    @estymedia8613 6 місяців тому

    I love the way you use practical example of real competitors. Relatable, easy to follow, simple and clear explanation. Thank you Anat!!

  • @AdamLundquist
    @AdamLundquist 6 місяців тому

    Can I see budgets for competition?

  • @user-rj4wn3ho5b
    @user-rj4wn3ho5b 6 місяців тому

    Buenas tardes a Kien corresponda los molesto porque me ha gustaría tratar unos asuntos delicados con el gerente de la empresa

  • @waxydabz8205
    @waxydabz8205 6 місяців тому

    Wish yall well invested in some stock

  • @BasicInfo111
    @BasicInfo111 6 місяців тому

    This was useful Thankyou

  • @manuelmontilla6313
    @manuelmontilla6313 6 місяців тому

    Muy bien

  • @-Evil-Genius-
    @-Evil-Genius- 7 місяців тому

    🎯 Key Takeaways for quick navigation: 00:00 🌐 *Understanding SEO in the C-Suite* - SEO challenges in C-Suite: Long-term nature, difficulty in measurement, preference for short-term and measurable results. - CEOs and CFOs inclination towards paid Performance Marketing due to its immediate visibility on spreadsheets. - The need to convey the long-term value of SEO to gain budget and recognition. 02:46 📝 *Written Down Strategy* - Importance of a documented strategy: Acts as a North Star and a guide for actions. - Statistics on marketers documenting their strategy (36% don't, 47% document partially). - A strategy as a living document, including insights, conclusions, and adaptable measurements. 07:31 🗣️ *Bringing the C-Suite on the Marketing Journey* - CEOs and C-Suite often lack recent marketing knowledge, akin to waking up in the middle of a journey. - Conducting one-on-one marketing sessions to educate about channels, stats, and business-oriented strategies. - Emphasizing the need for alignment between business goals and marketing efforts. 12:33 📊 *Showing Value to the C-Suite* - Addressing the challenge of C-Suite's lack of understanding of marketing metrics. - Emphasizing the importance of connecting marketing activities to return on investment (ROI). - Using tangible examples, such as traffic funnels and engagement rates, to illustrate value. 16:56 🔄 *Translating Goals into C-Suite Language* - Recognizing that C-Suite often sees marketing as using confusing metrics. - Highlighting the need for a standardized set of metrics for better communication. - The challenge of marketers using diverse metrics, leading to confusion in the C-Suite. 21:34 📊 *Communicating SEO in Business Language* - It's crucial to communicate SEO performance in the language of business leaders. - Translate SEO results into high-level business metrics and demonstrate how SEO contributes to hitting targets. - Emphasize the holistic overview of SEO's impact on the business rather than focusing solely on figures. 22:31 🔄 *Keeping Communication Open* - Regularly update the SE Suite on the SEO strategy's progress and relevance to the business goals. - Proactively communicate any changes or potential pivots in the strategy, keeping everyone informed. - Establishing trust by consistently updating them ensures smoother decision-making when adjustments are necessary. 24:13 🔍 *SEO Activity with High Impact and Modest Effort* - Digital PR is recommended as an SEO activity that can yield significant results with relatively modest effort. - Share a real-world example of a successful digital PR campaign that generated substantial traffic and demonstrated the potential of SEO. - Use digital PR as a strategic test bed to showcase short-term gains while emphasizing the long-term benefits of SEO. Made with HARPA AI

  • @user-wx8wz4li1u
    @user-wx8wz4li1u 7 місяців тому

    Great insights

  • @Simon-pl2zi
    @Simon-pl2zi 7 місяців тому

    Thanks goodness this term never caught on. In B2B sales and marketing alignment is BAU, and not innovative.

  • @PYARAISLAM078
    @PYARAISLAM078 8 місяців тому

    I want to joining similar wab ❤❤❤❤❤❤❤❤❤

  • @mdmonir3901
    @mdmonir3901 8 місяців тому

    'Hello, sir' can i get your whatsapp, number??

  • @shortsvideofunny475
    @shortsvideofunny475 8 місяців тому

    Nice

  • @jeanpierrebliquy1020
    @jeanpierrebliquy1020 9 місяців тому

    Gel douche😊

  • @maximebasset4646
    @maximebasset4646 9 місяців тому

    great video even if we don't have any examples which is a bit sad, the explanation are still very good

  • @singsong2136
    @singsong2136 9 місяців тому

    WHY DID YOU REMIVE THE FREE WEB TRAFFIC SEARCHES 😡

  • @user-xo3zd5dv1f
    @user-xo3zd5dv1f 9 місяців тому

    Very informative and insightful content! Keep it coming!

  • @jena0002
    @jena0002 9 місяців тому

    Similar web page is working for review and ratings also??

  • @ptv5268
    @ptv5268 9 місяців тому

    Esta marca también impulsa a los creadores de contenidos. Porque usan su mismo logo y nombres 🤔

  • @GuadalupeAngelGarcia-pn4ed
    @GuadalupeAngelGarcia-pn4ed 10 місяців тому

    Traducir en español